Or how to price against competition if you’re a South Lake Tahoe Seller... or make sure you didn’t pay too much if you’re a Buyer.
(LAKE TAHOE REAL ESTATE BLOG) Selling a house is not an exact science. Neither is evaluating one, or buying one for that matter. That's true throughout the country, and South Lake Tahoe too.
There’s always much emotion and subjectivity involved, which is one of the reasons why it’s often so difficult for some to arrive at an objective conclusion about what a home is worth.
In one sense, though, and it’s a rather simple cliche, a home’s value is what a buyer is willing to pay for it. Nothing more, or less. Getting to that point, however, where the market dictates value, is a process.
About the Process :
For a Seller, the process can be done rather quickly, or it can be long and drawn out. In a buyers market, particularly like our current market climate in South Lake Tahoe, when the process is quick it almost always makes the Seller more money, both in terms of cash and the time value of money.
When the process is lengthened, which always occurs from setting too high a price, it always costs the Seller money, both in terms of cold, hard cash, and the time value of not having money vs. having it. One purpose of this post is to help prevent that.
For a Buyer, the process too can be over rather quickly. Though that may not necessarily save a buyer money, it will save them the cost of time.
If a buyer is unsure of market value, particularly in these economic times, the process will take longer, sometimes much longer. That will cost a buyer money, particularly if they wait too long and market conditions change into a Seller’s advantage.
What almost always causes a buyer to lengthen the process is a fear of paying too much (more about that here). This definitely costs money in terms of time. It also comes with a real, but unquantifiable cost to the buyer’s emotions in terms of missing out on that perfect house. The other purpose of this post is to help prevent that.
So what it comes down to is both buyers and sellers have to get as comfortable as possible, as quickly as possible, with the process. To do that, both must understand how the value of their house, or the one they want, stacks up, or ranks, against the competition.
When this is understood, both a buyer and a seller will rule their process, rather than letting the process rule them. This is what we mean by taking control over the market.
About Value :
Value, we understand, is in the eyes of the beholder. It’s also found in spreadsheets. where it is possible to be far more precise about value, rather than less so. It is here, for example, that we can begin to understand the value of a lake view vs. not, or a new house compared to one that isn’t, or what a remodeled kitchen with stainless steel and granite means as opposed to one with formica and avocado and orange colored everything.
It’s still not an exact science, granted, but it beats the hell out of guessing, and if one is willing, using market data wisely does allow one to know exactly what the market is, and is not. It also gives one that critical feeling of comfort and control... that saves both time and money.
A home’s value is usually derived by both a willing buyer and an Appraisal, which is the last documentation of value before a sale occurs. (A bank will not make a full loan on a home that is appraised under purchase price).
A good question is, and we like this one, is what does an appraiser use to appraise a home? Recent market data, the same market data that we give to you, that’s what they do, and it’s certainly the basis for every home evaluation made. (In fact, some area appraisers use the data found in our left sidebar, and we frequently get calls from appraisers for our opinion on their work as well.)
Appraisers are licensed, trained, educated professionals, who are an essential check and balance for our industry, whose work we fundamentally respect and appreciate. It is possible, if not likely, however, that one could get three different numbers on the same house from three different appraisers. This is certainly true for evaluations from real estate agents as well.
The point is, though, that the numbers need be close. Those that we provide always are, and it is our experience that the numbers from any appraiser in this market always are as well.
At its essence, an appraisal is nothing more than an analysis of the value of a particular property. The basis for the analysis is a value deducted from comparing the subject property to recent sales of similar properties.
A listing, however, does not necessarily have a recent appraisal (some of ours do). It’s value, or the listing price, is set by the Seller. The basis for that decision usually comes via the help of the listing agent, but not always. Some Seller’s just have a mind of their own. You know that; buyer’s know that, we all know that.
At its essence a listing is a proposal to sell a property at a suggested price, that may, or may not have any bearing on its competition, which are homes priced similarly, or market reality.
Two factors determine if a listing will sell or not at anywhere near the listing price: if it stands out against its competition, and if a buyer is willing to pay for it.
A buyer will not buy a home until they are comfortable that they are not paying too much for it. The basis for that comfort, and the buying decision, is therefore predicated on how well a house stacks up against its competition.
How to Measure a House against its Competition :
The following steps are the same for both a Seller to know how their house stacks up against its competition, and for a Buyer to become sufficiently comfortable to make a buying decision.
(If what’s below is tedious, confusing, or we didn’t explain it clearly, call or email us and we’ll be happy to show it to you.)
First : Lets Know what we’re looking for.
We know we’re going to have to look at some market data. Before that, lets have some key questions in mind that we’ll want the numbers to answer for us.
- What do you think might be your price range? (of the home you want to sell or buy)
- How many homes sell in that price range per month in the current market condition?
- How many are on the market in your price range right now?
- What homes in the price range are going to sell in the next 30 days, and why?
- If I had my choice, what is the first home I’d buy in my price range, and why?
For Sellers, remember the key to pricing a home properly against its competition is to think of yourself as a buyer. “What would I buy now, and why” needs to be thought out objectively and with as little emotion and attachment as possible.
For Buyers, it’s important to remember that you’re buying a house, not a “deal.” The house that is perfect for you might not necessarily be the absolute best deal on the market in terms of square foot value, for example. “Is it the deal, or the house” needs to be thought out objectively.
Second : We’ll find it in the numbers
look at all the numbers in excel workbook (examples here)
look at the absorption rates for the entire market and your price range (CA here and NV here)
Third : Spreadsheets are where it comes together
get excel spreadsheets of everything in your price range:
- all similar sales in last 180 days
- all similar current escrow
- all similar active listings
Each spreadsheet must have at least the following data columns for each home on it: Lets also add a search filter to the top of each column (we’ll show you how to do that, email us)
- Neighborhood
- Address
- #BD
- #BA
- Year Built
- Original LIst Price
- Current Price
- Price Sq Ft
- Days on Market
Now lets remember that there are at least 5 key factors to look at when comparing a house:
- Size
- Age
- Price
- Condition
- Location
Fourth : Lets Compare
Through the search filters at the top of each column on the spreadsheets, lets consider the following:
Size :
Which is the largest? The smallest? Where is my house, or the one I want, in relationship to its competition? Lets rank each one. What is 1st in terms of size, 2nd, 3rd and so on?
Age :
Which is the newest? The oldest? Where is my house, or the one I want, in relationship to the others? If it’s not one of the newer ones, has it been updated and remodeled? Lets also rank each one. What is 1st in terms of being newest, 2nd and so on?
Price :
Which is the lowest priced house in your price range? Why is it the lowest? Also what is the highest, and why? Lets rank each one. What is 1st in terms of price, 2nd, 3rd and so on. Where does your house, or the one you want to buy, rank in the mix?
Condition :
You will notice that “condition” is not one of the search columns. Because condition is so arbitrary, it is not a data entry that is used on our MLS. Year built, though, often indicates condition, as does recent updating or remodeling.
When determining condition, what we do is usually a combination of a few things: we look at each house, or already know the condition of a house, and/or look at recent photo coverage of it. The goal is to understand how the condition of the house you want to sell, or buy, relates to its competition. (If it’s lower, you’ll want to update or sell at a lower price, or you may well be able to buy at a lesser price.)
Location :
This too is not one of the search columns. And again it does not appear as an MLS entry because location is so subjective. We generally look at location in terms of those with a lake view, or a forest setting, or on a cul de sac, or a corner lot, or none of them.
To some a lake view comes first. To others it’s a forest setting. To another it could be proximity to the ski lifts or the casinos. Like condition, it’s difficult to “rank” location. Nevertheless, it is important to consider how the location of the house you want to sell, or buy, relates to its competition. “Is it in the most valuable place, the most desirable, or the least?” is a good question to keep in mind.
What will sell first ?
This is where both ranking a house and absorption rates come into play. Lets assume that the current market is “absorbing” 3 home sales per month in the price range of the home you want to sell, or buy. Lets also assume there are 15 homes listed in that price range too.
Lets go back through our rankings and ask this: if three of 15 homes in my price range are going to sell this month, which 3 will it be?
If there is a home that is ranked 1st in price, meaning the lowest, 1st in size, meaning the largest, 1st in age, meaning the newest, and it’s in good condition in a desirable location, this will be the home that sells first. At or close to listing price. Period.
The idea is this. The closer a home is to being 1st in the key categories of price, size and age, the quicker it will sell. Good location and condition will only add to it. And it will get a higher percentage of it’s listing price compared to the competition.
For a Seller, if you want to sell your house in this buyers market, you should significantly consider making sure your house is ranked first in those aspects you can control, which is price and condition.
If you price your house higher against its competition, particularly in this market, chances are it will not sell at all, or if it does, it will take many months longer than it should have, and will likely sell for less than it would have in the first place. (see study on that here)
For a Buyer, if the house you want is ranked first in its range, or one of the top three, and you really want it, buy it now. This is a right priced house and it will sell closer to the listing price than the competition. If your offer is too low, it is likely you will lose it to another buyer.
If its a “deal”, rather than a house, that’s most important to you, look for the houses that are ranked lowest in terms of price, then age and/or condition. These will certainly have been on the market for the longest time as well. These are the homes you may wish to consider a lower offering strategy, rather than the ones that are priced right and the most desirable.
We hope you have found this discussion helpful, and that it might possibly give comfort to you if you are either a buyer or a seller. If you would like for us to do this work for you, please call or email us.