Our purpose is multifold: It starts with South Lake Tahoe real estate market health.
(LAKE TAHOE REAL ESTATE BLOG. Active rain friends, we're posting this for both our South Lake Tahoe real estate market, and for you. Our hope in providing this for AR is to present an example of how all of us might position our "other" blog to our primary market.
We've added this as a link in the "Our favorites" in the left sidebar of our Lake Tahoe Blog. We'll also refer to this link when we email prospects and clients. To follow this article, we'll do a complete "How To" post on the statistics found in our blog, why they are important and how to use them.
We will also advertise these "Our Purpose" and "How To" links publicly and include them in our email and direct mail campaigns.)
Here's the post: (every time you see "South Lake Tahoe", just insert the name of your market there.)
The Main Purpose of our Lake Tahoe Real Estate Blog:
Traditionally the only means of getting information about the South Lake Tahoe real estate has been via contacting a real estate agent. We think there is a better way, and this blog changes that.
Now anyone can get the latest, most complete and reliable real estate information online, twenty-four hours a day, seven days a week.
Through this blog you can get all of the information... all of the time. And it’s available for you at your discretion, at your choice of when, at any place on the planet where you have computer access... anytime you want... in complete and total privacy.
We think making a reliable real estate information resource available is an important public service, and it is long overdue. Think of us, and this blog, as South Lake Tahoe Real Estate Information Central.
If you are considering selling your house, or buying one, or both, either sooner or later, we believe the information you will find here will help you better understand, appreciate and accept current real estate conditions here in South Lake Tahoe.
With complete facts as background, our goal is to give you the greatest comfort possible to make the most informed decision possible... whenever that time might come.
When that time does come to sell your house, if you base your decision within the scope of market reality, your house will sell. Lets say that again in another way, homes priced consistent with market reality will sell.
In addition to the successful sale of one’s house, when homes are priced in accord with current market guidelines, certain economic forces are also triggered: buyers become eager and demand increases.
Therefore, the outcome of proper pricing, and the cause and effect of home sales thereunto, is solid real estate market health. It makes for a good, solid, stable real estate market.
And that starts with reliable real estate information. That is the main purpose of this blog.

Two Sources of Information:
You’ll find both South Lake Tahoe real estate market facts here, and factually-based commentary on it.
The facts are found in our left sidebar under the sub-headings: “South Lake Tahoe, CA Market Statistics” and “Stateline, NV Market Statistics”.
Here you will find nothing but facts and statistics on every sale, every current escrow, every current listing. And every sale in the last three years. In every neighborhood. On both sides of the state line. (We will do a separate post on how to best look at, use and consider the statistics.)
The factually-based comments are found in the middle column of our blog, where you found this one. Here you can find every post and article we have ever written about us and your South Lake Tahoe real estate market. It is Information you can trust about Lake Tahoe and Us. (The categories found in our right sidebar make it easier for you to find posts you might find to be of most interest.)
Our Second Purpose:
We make a living and support our families by selling houses. It’s reasonable to assume that one of our goals for this blog is to attract business, and that’s true.
The traditional way that real estate agents get business is through various means of advertising that has two basic messages: “list with me because I’m the best” and/or “list with me because I sell more than anybody.”
We think that is nonsense. We also think you will too when you consider that 85% to 90% of the
time a home sale occurs via the Buyer’s agent, rather than the Listing agent, yet only the Listing Agent can use the word “sold” in their advertising.
What people look for most in a real estate agent is trust. In one way or the other, every Seller and every Buyer is conscious of and has these two questions about a real estate agent, “does this agent have my best interests at heart?” and “will this agent work hard for me?”
Rather than tell a Seller or Buyer the answer to these fundamental questions, we think it’s better to show them. That is our secondary purpose for this blog. To show, not tell.
Our blog and the information we provide is an example of how hard we work. It is unique, and no other agent, or brokerage, even comes close to providing such an information resource for you.
This is an idea of excellence and our rationale is simply, if we work this hard before we know you, perhaps you will deduct that we’ll work this hard, and harder when you ask us to go to work for you. That is our nature. If we can convey that to you, we believe you will call us.
With regard to what makes this blog, and our work on it, unique, it’s the statistics. It takes a half day every day to keep this blog updated and running. We think the reason why nobody else does this is likely because it takes too much work and too much time. One certainly can’t claim the information is not relevant.
We don’t think there is ever too much work or too much time to spend to earn your trust. There is never too much time or work to answer any of your questions. If and when you have any, we would be most grateful if you would consider asking us. We believe this blog shows you why.
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